We have all heard the term, but what is Search Engine Marketing?

SEMSearch Engine Marketing is the practice a marketing or advertising your website through search engines like Google ya who or MSN. Search Engine Marketing or SEM, may consist of one or more the following components:

Firstly, there is organic Search Engine Optimization for SEO search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural, search results. Organic search results for the rankings a web page is returned by a Search Engine when you search for specific word or phrase a keyword or keyword phrase.

We have then got pay-per-click advertising for PPC and you place for your website with the search engine such as Google or Yahoo. You bid the amount you’re willing to pay per click the more you bid the higher your ad will appear in the search engine results.

Google AdWords has implemented an additional factor in where your ad ranking: That is based on the relevancy or importance a Google Places on your site which is very difficult to manipulate. You can also use pay per click advertising to your advantage on your own site. For example, you can make money with Google Adsense and other similar programs and there is Pay-For-Inclusion or PFI.

In addition to search engines like Google, Yahoo, and MSN Search numerous directories also exist on the web. These directories may be general in nature or related to a specific topic. You can get free listings in some online directories like DMOZ, but most directories now charge for a listing.

Bryson Superpages as an example a PFI directory. Another example of a major directory is again Yahoo. Yahoo Directory, which is separate from Yahoo search,is described in Yahoo’s own words as subject-based directory listing websites in a wide range of topics from arts, entertainment, and society and culture to science, education, and health.

We will discuss more on PPC and SEO in later posts.

Find ways to increase the number of visitors to your website and then find ways to increase the conversion rates have those visitors and you’ll know exactly what it takes to make your search engine marketing program successful.

Firstly, there is organic Search Engine Optimization for SEO search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural, search results.

Organic search results for the rankings a web page is returned by a search engine when you search for specific word or phrase a keyword or keyword phrase. We have then got pay-per-click advertising for PPC and you place for your website with the search engine such as Google or Yahoo.

You bid the amount you’re willing to pay per click the more you bid the higher your ad will appear in the search engine results. Google AdWords has implemented an additional factor in where your ad ranking: That is based on the relevancy or importance a Google Places on your site which is very difficult to manipulate.

You can also use pay per click advertising to your advantage on your own site. For example, you can make money with Google Adsense and other similar programs and there is Pay-For-Inclusion or PFI. In addition to search engines like Google, Yahoo, and MSN Search numerous directories also exist on the web. These directories may be general in nature or related to a specific topic. You can get free listings in some online directories like DMOZ, but most directories now charge for a listing.

So why is search engine marketing important?

Well, you may or may not decide to make search engine marketing part of your marketing and advertising strategy. If you don’t have a website for your business and don’t plan to ever have one you certainly wouldn’t need search engine marketing.

However, in today’s business climate nearly all businesses are expected to have a website and most do search engine marketing is used as a way to get traffic to your website which, in turn, should ideally lead to getting new customers and adding to your business revenues compared to other means a marketing and advertising.

Search engine marketing can be very cost-effective. For example, you can implement some search engine optimization techniques on your own organic search rankings are free so if you can move up in the rankings your traffic should increase which in turn should increase your business revenues.

Similarly, pay per click advertising can be very expensive. Since you can set limits on how much you’ll pay per click and how much you’ll pay per day it’s fairly easy to keep your costs in line.

Likewise, some web directories like DMOZ allow free listings and others can cost as little as $30 dollars per year how you measure the effectiveness of your search engine marketing program depends on what your objectives were when you started.

If your intent was to increase the number of visitors to your website you would determine if your SEO efforts were successful by comparing your web traffic statistics before and after you implemented search engine marketing.

In addition to site traffic, you need to track your conversion rates. For example, as a result of your search engine marketing efforts your traffic doubles from 250 to 500 visitors per month how many new customers did you acquire from the additional 250 visitors to your site.

Do you now have twice as many customers as you did before?

Probably not. If you picked up five customers your conversion rate would be two percent of the new traffic. That’s five divided by two hundred and fifty and 1 percent. Five out of five hundred overall.

Overall, there are many components the search engine marketing. It’s important to look at all avenues as online trends are constantly changing.